Market Research | Page 7

Peruse some fun ideas for developing a brand moniker for a startup that will translate into business fortune.

In order to succeed in business you need to anticipate what your market will want or need before it's completely obvious to all. Here's how.

Put your creativity to the test, and the ideas you ultimately bring back to clients will be all the stronger for it.

Take a look at this infographic for tips on how to write a great business plan.

Global company's founder says having his children help in the early days gave them invaluable experience.

What if you could do what you love and make a living around that passion? You can. Here are some pointers on how to get started.

You don't always need to invest a lot of capital to demonstrate traction to investors. Here is how to do it on a budget and with limited resources.

Be prepared to communicate these points, and you'll be speaking your investor's language.

Defining what it takes to get a potential customer to make a purchase is like nailing jello to a wall. Here's some insight into how people perceive and process deals.

Research firm Forrester recently penned a scathing letter to Facebook's CEO Mark Zuckerberg taking the social network to task over its marketing platform. But are its criticisms fair?

Concentrate your efforts and you can become an expert on a product or market niche fairly quickly. Here's how.

No matter how great your idea, if you don't have a solid market, you're wasting your time. Here are four ways to be more strategic about positioning your business idea for the right customers.

Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base.

Not all ideas make it to market -- no matter how great they seem. How to tell if your idea has legs? Here are five key qualities every good concept should have.

You don't need a revolutionary business idea to find success in entrepreneurship. Here are five steps for launching a startup that's ideal for you.

Student entrepreneur Ryan Kuhel on the importance of researching pain points to find business ideas.

Besides the famed "hockey stick" adoption rate, here are a few ideas for showing investors why they should pay attention to your startup.

Crowdsourcing is altering the way companies come up with innovative ideas and accomplish large and small tasks.

Which media strategy should you use to attract leading-edge boomers and seniors? Two marketing experts suggest why one method may work better.

Learning where your competitors are and how you stack up against them has never been easier thanks to a new tool from the SBA.

Crowdfunding platforms like Kickstarter offer more than money. With the right approach, young entrepreneurs can also gain valuable market insights.