Market Research | Page 5

Building a Business

Indiegogo Launches a New Product to Court Big Businesses

The San Francisco-based fundraising platform is positioning crowdfunding as a way for established businesses to do better market research and test new products.

By Catherine Clifford

Thought Leaders

6 Signs You Are Not Ready for Entrepreneurship

By Kimanzi Constable

Marketing

Think Boldly but Validate Your Ideas Before Taking the Leap

By Brett Relander

Marketing

Market Research Is Key to Recognizing Licensing Opportunities

By Pete Canalichio

Building a Business

There’s No Excuse for Making Any of These 7 Fatal Startup Errors

There are so many surprises that could kill your startup that it's a shame to fail making obvious mistakes.

By Murray Newlands

Building a Business

Why This $34 Billion Company Is Dipping a Toe Into Crowdfunding

Consumer product behemoth General Mills is looking to invest in early stage consumer product startups on the equity-crowdfunding platform CircleUp.

By Catherine Clifford

Entrepreneurs

6 Reasons Entrepreneurs Succeed Sooner Taking the Bus

If driving doesn't have your full attention, it's dangerous. If it does, you can't work.

By Jerrid Grimm

Building a Business

How to Hatch Your Golden Egg: The Keys To Product Development

A tested, well-defined business process will turn a great idea into a lasting money-maker.

By Moshe Hogeg

Marketing

Don’t Overlook the Sales Power of Knowing Your Audience

Do your due diligence research and communicate what you know so you can create a platform for building a long-term relationship.

By Jill Schiefelbein

Building a Business

3 Signs You’re Better Off Abandoning Your Idea

The best time to embrace failure is before it becomes catastrophe.

By Stephen Tang

Online Presence

How to Use Social Media to Ethically ‘Stalk’ Competitors and Job Candidates

People naturally want to put their best foot forward but, sometimes, you really need to know what that other foot is all about.

By John Rampton

Thought Leaders

There Are People You Need to Consult Before Taking the Entrepreneurial Leap

You need a clear idea of what you're getting into and so does everybody who will have to go along for the ride.

By John Rampton

Business Plan

3 Ways Untested Business Plans Are Worse Than a Waste of Time

Test your promising idea first. Write the plan after the market determines it will work.

By Alexander Osterwalder

Building a Business

What’s the Secret to Startup Success? Timing.

We all know that there's no shortcut to success, and there's no magic formula that can create the "perfect" startup. But this one factor rises above all others.