Thought Leaders
5 Valuable Concepts I Learned Working for a Multibillion-Dollar Firm
A startup CEO describes how his experience at Bain Capital shaped the way he approaches business.
Market Research | Page 6
Building a Business
Starting a Business? 4 Ways to Research Your Potential Customer.
Here's the lowdown on how to talk to your target market and find out if there's enough opportunity available to start a business.
Building a Business
Have a Business Idea? 6 Ways to Research Your Industry.
When deciding to launch a business, it's important not only to talk to potential customers, but to gather all of the industry data you can. Here's how to do it.
Building a Business
How to Determine If There’s a Market for Your Business Idea
Before you jump in and start your business, make sure there's a market for it and conduct market research. Read on to learn how.
Building a Business
Before Falling in Love With Your Great Idea, Find Out If Anybody Wants It
A remarkably large percentage of entrepreneurs do far too little market research before launching their product.
By Greg Petro
Building a Business
Shark Tank Contestant Melissa Carbone: ‘People Who Activate Win’
Smart entrepreneurs know everyone has ideas. But the ones who are quick to follow up on them can succeed.
By Jesse Torres
Building a Business
5 Steps to Build a Million-Dollar Business in One Year
Plenty of businesses have achieved this goal, and you can too.
By Sujan Patel
Building a Business
4 Simple Strategies to Improve Your Business Success Rate
Whether you are bringing in over $100 million in yearly revenue or $10,000, you can double or nearly triple that number with these tips.
Marketing
3 Vital Things to Consider Before Naming Your Company
Introduce your business to the world with a handle that's unique. Here's how to do the due diligence.
Tech
5 Pieces of Bad Advice You Should Ignore If You Want Your App to Succeed
Should you build a business plan or seek patent protection for your app?
Building a Business
How Entrepreneurs Can Benefit From Frugal Experiments
Startups can snatch success from the jaws of failure by doing research on a shoestring.
Building a Business
Don’t Ask for Money Until You Assemble a Focus Group
A Babson College lecturer hones in on some essential truths of customer demand with an inexpensive 20-minute test.
Building a Business
6 Critical Steps to Succeeding in an Untapped Industry
Pioneers in new fields and innovators face extra risks. Here's how to venture forth wisely.
By Tim Maliyil
Building a Business
Should You Listen to Your Customers’ Needs or Do They Even Know What They Really Want?
There is a difference between deeply understanding your customers by asking them what they want and doing exactly what they say.
Business News
Why a Taxi App With $100 Million in Funding Failed in the U.S.
The startup had all the makings of a good rival to Uber and Lyft, but in the U.S., it encountered more speed bumps than it could manage.
Tech
How to Test Your Google AdWords Campaigns
When it comes to online advertising, you don't have to fly blind. Get the basics on testing your Google AdWords ads.
Building a Business
4 Questions You Must Think Critically About Before Starting a Business
Don't fly blind and rapidly spend your hard-earned cash on an idea that may never work out.
By Stephen Key
Building a Business
9 Questions to Ask When Assessing a Market
If you're struggling with, looking to expand or considering entering into an industry, study your opportunity for growth with these queries.
Building a Business
Shyp Co-Founder: 5 Lessons on Expanding to a New City
Going bicoastal after just six months of business is a big decision. Here are a few important things to keep in mind if making a similar move with your own company.
Building a Business
For the Clearest Market Insight, Analyze Both Leading and Lagging Indicators
It's hard to know why a marketing campaign is working or not until we look at what has been going on and what's in the pipeline.
Building a Business
7 Steps to a Finance-Centered Business Plan
If your startup calls for financing to get off the ground, follow this list to impress potential investors and lenders.
By Adam Toren
Building a Business
Pointing Out Flaws in Competitors Won’t Win You Points With Investors
When you're making your pitch, you should showcase your expert knowledge of the market and your rivals from a position of strength.
Building a Business
The Scientific Method for Entrepreneurs: 6 Steps to Long-Term Success
Here's how to use the scientific method to achieve success as an entrepreneur.
Business Accounting
Investors Will Show Love to Entrepreneurs Who Do Their Homework
Before you ask anyone for money, do research into your market segment with these six free to inexpensive resources.
Building a Business
4 Reasons Why Your Startup May Never Be Successful
The high failure rate that occurs in the startup world can be attributed to many different factors, but often, it comes down to these four recurring problems.
Marketing
5 Steps to Make Your Marketing Pop in the Age of the Consumer
Customers are doing their own research. So traditional methods of promotion don't suffice.
By Jesse Torres
Tech
Every Move You Make, Every Step You Take, This Startup Will Be Watching You
Placemeter aims helps cities run more efficiently. But its tactics might creep you out.
By Jason Fell