Jonathan Small

Founder, Strike Fire Productions

Entrepreneur Staff

Jonathan Small is a bestselling author, journalist, producer, and podcast host. For 25 years, he has worked as a sought-after storyteller for top media companies such as The New York Times, Hearst, Entrepreneur, and Condé Nast. He has held executive roles at Glamour, Fitness, and Entrepreneur and re

Want to write for Entrepreneur too? Apply to join Entrepreneur Leadership network.

More From Jonathan Small

Business News

This Costco Cashier Started Gathering Carts in the Parking Lot for $5.85 an Hour. Now He’s a Millionaire: ‘This Is My Calling’

Tony Barzar has worked at Costco for 40 years. That loyalty has paid off big time for his family's finances and health.

Business News

Mark Zuckerberg Is Spending Hundreds of Billions on AI. His New Strategy in the Race Against OpenAI Is Surprisingly Simple.

Meta’s new developer AI model will reportedly cost far less than rivals as Zuck looks to turn his massive AI investment into a business.

Business News

Google Just Broke the Biggest Search Record in Its History Thanks to This One World Cup Moment

AI chatbots were supposed to render Google Search extinct. But Argentina and Lionel Messi had something to say about that.

Buying a Franchise

Jersey Mike’s Started As a Single Sandwich Shop. Now It Says It Can Become a 15,000-Location Giant.

The franchise says it has room for 15,000 restaurants worldwide as it prepares to go public following its acquisition by Blackstone.

Buying a Franchise

Taco Bell Is Replacing Drive-Thru Workers With AI. Why Are Employees Happy About It?

Taco Bell's voice AI is now taking drive-thru orders. The employee response is nacho what you think.

Business News

Two Brothers-in-Law Started a Small Strawberry Farm in 1904. It Now Supplies a Third of the World’s Berries.

Driscoll's figured out how to sell berries year round — without growing most of the berries itself.

Business News

Smucker’s CEO Said Buying Twinkies ‘Tastes Like Growth.’ Three Years Later, It Tastes Like a $5 Billion Mistake.

The jam giant thought it was buying a snack empire. It didn't realize that Twinkies last 65 days — a small fact that would cause big problems.

Business News

What’s the ‘Mini Effect,’ and How Are Brands Like Trader Joe’s Cashing In?

From tiny canvas Trader Joe's bags to pint-sized versions of Lowe's plastic bucket, brands are shrinking popular items for the "mini effect."

Buying a Franchise

He Left TGI Fridays to Run a Small Breakfast Franchise. Now It’s the Biggest in the Country.

Under CEO Ricky Richardson, Eggs Up Grill has quadrupled in size — and become the largest actively franchising breakfast brand in U.S.

Business News

Toyota Is Spending $3.6 Billion to Move Tacoma Truck Production From Mexico to Texas

The world's largest automaker is building a second assembly line at its San Antonio plant, creating more than 2,000 jobs.

Business News

Bath & Body Works Employs a Professional ‘Nose.’ Her Entire Job Is Finding the Next $1.5 Billion Scent.

Japanese Cherry Blossom made $1.5 billion over 20 years. Now the company's chief "nose" is racing to find the next hit fragrance.

Business News

While Every Automaker Is Going Bigger and Pricier, Fiat Is Offering a $14,000 Electric Car that Goes 25 MPH Max

Fiat just launched a 1,000-pound electric car with no air conditioning, a top speed of 25 mph and ropes instead of doors.

Buying a Franchise

Krispy Kreme’s Doughnut-Decorating Robots Were a ‘Supermessy’ Disaster. Now It’s Hiring Humans.

The doughnut chain brought in humans to decorate limited-edition Harry Potter and He-Man designs for the social media crowd.

Business News

Microsoft Is Eliminating 4,800 Jobs — Including 20% of Its Xbox Staff: ‘We Will Return to Growth in 2027.’

Four gaming studios — including Double Fine Productions and Ninja Theory — are going independent as part of the restructuring.

Business News

Investors Say a SpaceX-Tesla Merger Is No Longer a Question of If. It’s a Question of When.

A potential SpaceX-Tesla combination would become the largest merger of all time.

Business News

Ford Fired an Employee for Stealing a $1.95 Cookie. There Was Just One Problem.

Kurt Kromm, who had worked at Ford for 11 years, was axed for allegedly taking a cookie.

Buying a Franchise

Jersey Mike’s Officially Filed for a $12 Billion IPO — Here’s What Made It Possible

The sandwich chain was founded in 1956 and has exploded to more than 3,000 domestic locations and $4.3 billion in sales.

Business News

The World Cup Kicked Prediction Market Trading to $31 Billion. But Can the Industry Handle the ‘Pressure Test’?

With record numbers pouring in, can Kalshi and Polymarket sustain the surge once the final whistle blows?

Business News

Taylor Swift Got Married. Here’s What It Means for the Wedding Industry — and the Luxury Brands She Chose

The star-studded nuptials in New York City were also a massive marketing event for numerous brands.

Business News

He Co-Founded an $8 Billion Firm and Signed the Return-to-Office Policy. Then He Got Fired for Ignoring It.

William Nieporte was fired after he ignored the RTO policy he helped write. Now he's suing for $30 million.

Buying a Franchise

Taco Bell Is Bringing Booze and Burritos to Airports for the First Time

The Taco Bell spinoff — known for cocktails, live DJs and even weddings — just made its airport debut at Denver International.

Business News

Everyone Blames AI for the Gen Z Job Crisis. The Fed Says Not So Fast.

A new Federal Reserve study finds that one factor is hurting young workers more than AI.

Business News

Sony PlayStation Is Making a Major Change. Here’s What It Means for Gamers.

The gaming giant will make the change starting in January 2028.

Business News

Elon Musk Is Reportedly Building an AI Device to Replace Your Phone. He Just Won’t Call It That.

SpaceX reportedly showed investors a prototype of a handset-like AI device before its IPO. Musk has since called the report "utterly false."

Business News

The Big Winner at the World Cup This Year Is Beer: ‘There’s a Brew For Every Kind of Fan’

On-premise beer sales are up 15% in World Cup host markets and nearly 30% in Massachusetts. Scotland fans nearly drank Boston dry.

Business News

America Is Producing 1,200 New Millionaires Every Day — Here’s What They Have In Common

The U.S. minted more than 440,000 new millionaires in 2025 — and the money they're banking has little to do with their day jobs.

Buying a Franchise

NBA Finals MVP Jalen Brunson Is Now an Equity Owner of a Salad Chain: ‘I’ve Been a Fan for a Long Time’

Fresh off an NBA championship win, the Knicks' star guard Jalen Brunson is hoping to make more green with Just Salad.

Buying a Franchise

When a Popeyes Franchise Empire Went Bankrupt, Five Savvy Buyers Picked Up 97 Restaurants for a Steal

Sailormen Inc. built one of Popeyes' largest franchise operations, but when it filed for bankruptcy in January, opportunistic buyers swept in.

Building a Business

He Got 77 ‘Nos’ Before a ‘Yes’. How This Founder Raised $85 Million to Transform Communication for the Deaf.

Tomer Aharoni, CEO of Rylo, believes Deaf and hard-of-hearing people deserve the same private communication as everyone else.

Business News

Starbucks Employees Were Already Going Viral on TikTok. Now the Company Is Paying Them to Do It.

Starbucks baristas post three times more than employees at similar chains, giving the brand an opening to build a rev-share program around it.

More Authors You Might Like

Demos Parneros

Founder, CityPark Investments

Ben Angel

Entrepreneur Network Contributor

Ali Raza

Founder & CEO at AceIt Agency