Which Wich logo

Which Wich

Sandwiches
Investment
$253,500
Initial Franchise Fee
$30,000
Units
148
Growth Rate
-42%

Overview

Industry
Food
Founded
2003
Franchising Since
2004
Parent Company
Sinelli Concepts Int'l. Inc.
Leadership
Jeff Sinelli, CEO
# of Employees at HQ
35

Units and Growth Chart

About Which Wich

Which Wich was founded in 2003 by restaurant entrepreneur, Jeff Sinelli. Which Wich sells milkshakes, chips, and warm cookies along with its best-known item: sandwiches. The company is loved most for its simple sandwich ordering system, customizable sandwiches, and personalized packaging.

Which Wich started franchising in 2004, and has gained recognition in most parts of the country. This is due in part to the creativity in their services and the wide range of more than 40 sandwiches to choose from. Which Wich allows customers to build their ideal sandwich with different toppings, veggies, meats, and sauces. Unlike some of their competitors, who cut costs with low-grade bread and meats, Which Wich strives to use wickedly delicious and fresh ingredients.

Why You May Want to Open a Which Wich Franchise

The franchisor has single-digit company-owned units and hundreds of franchise units. This can serve as an indicator that the company is mainly franchise-focused. Franchisees are typically a top priority for Which Wich, proving their dedication to the franchise.

Now with a large pool of Which Wich  locations, they have expanded globally. The company typically does not require its franchisees to be experts in the retail or restaurant business. Which Wich only requires that you have some experience in running such businesses. 

As a franchisee, you are allowed to experiment with new and effective ways to create awareness. Having a better understanding of publicity, advertising, and marketing concepts will improve how the franchisor receives your bid to start a Which Wich franchise.

What Might Make Which Wich  a Good Choice?

To buy into the Which Wich franchise, you should be financially reading for an initial investment made up of a franchise fee and other startup costs. In addition, you should be prepared for ongoing fees, including royalty fees, advertising fees, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.

Although Which Wich does not usually offer direct financing to its franchisees, they have close working relationships with third party financing firms. These firms might provide financing to cover startup costs, payroll, equipment, inventory, and even the franchise fee if you qualify.

How Do You Start a Which Wich Franchise?

Buying into the Which Wich franchise involves a few simple steps. Kickstart the process by filling out the contact form. After receiving your contact form, one of their franchise development representatives may get in touch with you.

The representative may determine if you are ready to start the process of opening a Which Wich franchise. If you are ready, they may schedule a time to thoroughly discuss the franchise opportunity as you get to know each other better. After this, you may receive a secure link to a detailed application and an outline of the required documentation. 

Once the application process is complete, you will join the team in their Dallas, Texas headquarters to train for a few weeks. After this, the franchise may be awarded to you. Then, you will be permitted to begin operations as a registered Which Wich franchisee. 

Investment Details

Initial Franchise Fee
$30,000
Initial Investment
$253,500 - $822,250
Net Worth Requirement
$500,000
Cash Requirement
$150,000
Royalty Fee
6%
Ad Royalty Fee
3%
Technology Fee
0
Term of Agreement
10 years
Is Franchise Term Renewable?
Yes
Financing
Third Party
Veterans Incentive
$10,000 off franchise fee

Available Territories

Franchising opportunities available in the following regions

United States International

Training & Support Programs

Comprehensive training and ongoing support to help you succeed

Training

On the Job Training
50 hours
Classroom Training
30 hours

Ongoing Support

Purchasing Co-ops
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform

Marketing Support

Ad Templates
National Media
Regional Advertising
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App

Operations & Requirements

Key operational details and requirements for running this franchise

Is absentee ownership allowed?
No
Can this franchise be run from home/mobile unit?
No
Can this franchise be run part time?
No
# of employees required to run
12
Are exclusive territories available?
Yes

Ranking History

Which Wich performance in the Franchise rankings over recent years

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022