Supercuts logo
Hair salons

Investment

$180,406

Initial Franchise Fee

$39,500

Units

2,141

Growth Rate

-23%

Overview About Investment Territories Support Operations Ranking History

Overview

Industry Personal-Care Businesses
Founded 1975
Franchising Since 1979
Parent Company Regis
Leadership Matthew Doctor, CEO
# of Employees at HQ 201

Units and Growth Chart

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About Supercuts

Supercuts, which was founded in 1975 and began franchising in 1979, is a hair care franchise that strives to provide quick and affordable haircuts on a walk-in and appointment-based system. With more than 2,600 corporate and franchise-owned locations, Supercuts serves millions of customers each year. The convenience may make it a stress-free option for those who need a last-minute trim or an affordable fashionable cut.

Its hairstylists provide styling, coloring, and waxing. Many people are in need of quick style services to keep them looking sharp. They can take advantage of Supercuts' innovative 20-minute haircut system that is used by many of their salons today. 

Why You May Want to Start a Supercuts Franchise

Supercuts is not just about hair care. Its franchise system focuses on operational excellence. To own a franchise location, you may not need any experience in the beauty industry at all—or even know how to hold a pair of haircutting scissors. Supercuts says that it helps you recruit the managers and stylists who have that experience for you. These stylists generally go through training to ensure that they are prepared to be hairstylists for your franchise.

Coming up with smart marketing strategies and building accountability to grow your business are values that seem especially important to Supercuts. With a manager-run system and multi-unit scalability, many franchisees may view their Supercuts as an opportunity.

What Might Make a Supercuts Franchise a Good Choice?

Hair care is part of a fairly consistent industry and chances are that the demand for stylists isn't likely to die down anytime soon. Because customers are encouraged to return for regular appointments, Supercuts encourages client retention. Supercuts' standardized, quick haircut system may help you take care of those customers.

This company is actually part of parent company Regis, which has been around since 1922. Regis owns several successful brands. Supercuts has been ranked in Entrepreneur’s Franchise 500 many times in recent years. This ranking is based on an evaluation of more than 150 data points that consist of areas in costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability. 

The amount of support the franchise offers is impressive and hopefully helpful for beginning a new franchise.

To be part of the Supercuts team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare for ongoing fees that will include advertising, royalty, and renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.

How Do I Start a Supercuts Franchise?

To get started with Supercuts, begin with market research. Look up "hair stores open near me" to see what your competition is and if there are already any Supercuts in your area. Are you ready to be a leader who can positively implement company standards? 

Do you see yourself running multiple locations? If your finances and attitude are in the right place, this could be the opportunity for you. Franchisees who qualify may be given a support team to plan out a location and meet with other franchisees. 

On discovery day, you will usually go to company headquarters in Minneapolis, Minnesota to meet executives and other hopeful franchisees in the same situation. This may be a great chance to ask questions about their experiences. Once you've been approved by the executive team, a design and construction team usually helps prepare your salon for opening day. Before long, you and your team could start offering good ol' American haircuts.

Investment Details

Initial Franchise Fee $39,500
Initial Investment $180,406 - $312,878
Net Worth Requirement $1,200,000
Cash Requirement
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Royalty Fee
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Ad Royalty Fee
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Technology Fee
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Term of Agreement
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Is Franchise Term Renewable?
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Financing
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Veterans Incentive
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Available Territories

Franchising opportunities available in the following regions

United States

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Training & Support Programs

Comprehensive training and ongoing support to help you succeed

Training

On the Job Training
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Classroom Training

Ongoing Support

Purchasing Co-ops
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Field Operations
Site Selection
Franchisee Intranet Platform

Marketing Support

Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
SEO
Website Development
Email Marketing

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Operations & Requirements

Key operational details and requirements for running this franchise

Is absentee ownership allowed?
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Can this franchise be run from home/mobile unit?
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Can this franchise be run part time?
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# of employees required to run
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Are exclusive territories available?
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Ranking History

Supercuts performance in the Franchise rankings over recent years

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022