Pure Barre logo

Pure Barre

Barre fitness classes and apparel
Investment
$314,411
Initial Franchise Fee
$60,000
Units
626
Growth Rate
+0.8%

Overview

Industry
Health & Wellness
Founded
2001
Franchising Since
2009
Parent Company
Xponential Fitness
Leadership
Mark King, CEO
# of Employees at HQ
40

Units and Growth Chart

About Pure Barre

Pure Barre is one of the largest barre brands in the United States as a pioneer in boutique fitness. There are over 600 locations in the United States, as well as a few in Canada. Operated by Xponential Fitness, the franchise strives to continue to grow. To work to do that, they give franchisees opportunities to grow in the fitness industry.

The Pure Barre technique is ideal for individuals looking for a low-impact, high-intensity, full-body workout. Highly-trained instructors lead four different group classes in a 200 square foot studio. These classes cover cardio, strength, balance, and coordination, including a foundations class to introduce new members to the Pure Barre routine comfortably. Clients don’t need to be close to a studio to enjoy the experience since Pure Barre Go is offered for those who wish to access on-demand workouts. 

The company wants franchisees who are passionate about the Pure Barre technique with business savvy. Pure Barre may give your application preference if you already have a connection to the fitness market.

Why You May Want to Start a Pure Barre Franchise

By choosing to start a Pure Barre franchise, you may find yourself taking advantage of an executive business model, building a community, and accessing several franchise opportunities worldwide. Though this franchise opportunity is nationwide, some states have more Pure Barre franchise locations than others.

You may receive comprehensive support from the Pure Barre team throughout the process of opening a franchise, from finding one of the best locations to ongoing sales training, instructor recruitment, and personalized marketing assistance.

What Might Make a Pure Barre Franchise a Good Choice?

To be part of the Pure Barre team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. You should also prepare yourself for ongoing fees that may include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.

Ideally, it would help if you spoke with an attorney and financial planner to prepare to open a Pure Barre franchise.

How To Open a Pure Barre Franchise

To start your franchise, you’ll first need to submit a franchise request form. You may then receive the brand's Franchise Disclosure Document and fill out a confidential questionnaire form. Through the Franchise Disclosure Document, you will be able to learn more about the opportunity and the brand. A Pure Barre franchise representative may review your application, and if they approve you as a candidate, a brand manager may call you to discuss the next steps.

As part of your due diligence process, you may want to speak to existing franchisees and ask questions directed to the Pure Barre team. If your net worth and available liquid capital match the brand’s requirements, you may qualify to open a Pure Barre franchise, and you can get started with an initial investment and relevant training.

After a series of validation calls, you’ll meet the corporate team in Irvine, California. You may then be allowed to sign an approval agreement and open up your studio!

Investment Details

Initial Franchise Fee
$60,000
Initial Investment
$314,411 - $629,345
Net Worth Requirement
$500,000
Cash Requirement
$250,000
Royalty Fee
7%
Ad Royalty Fee
2%
Technology Fee
$304/mo.
Term of Agreement
10 years
Is Franchise Term Renewable?
Yes
Financing
Third Party
Veterans Incentive
$15,000 off franchise fee

Available Territories

Franchising opportunities available in the following regions

United States International

Continents

Asia Australia/New Zealand Middle East Europe (Eastern) Europe (Western) Canada South America Mexico

Training & Support Programs

Comprehensive training and ongoing support to help you succeed

Training

On the Job Training
1 hour
Classroom Training
19 hours

Ongoing Support

Purchasing Co-ops
Newsletter
Meetings & Conventions
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform

Marketing Support

Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App

Operations & Requirements

Key operational details and requirements for running this franchise

Is absentee ownership allowed?
No
Can this franchise be run from home/mobile unit?
No
Can this franchise be run part time?
No
# of employees required to run
9
Are exclusive territories available?
Yes

Ranking History

Pure Barre performance in the Franchise rankings over recent years

Additional Rankings

Curious to know where Pure Barre ranked on other franchise lists? Find out below.

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022