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My Elder

Senior advocacy
Investment
$72,250
Initial Franchise Fee
$59,500
Units
6
Growth Rate
+200.0%

Overview

Industry
Personal-Care Businesses
Founded
2004
Franchising Since
2014
Parent Company
My Elder Advocate
Leadership
Claudine Halpern, CEO
# of Employees at HQ
5

Units and Growth Chart

About My Elder

My Elder was founded by Jack Halpern, who possesses decades of expertise in the elderly care field. The business's primary goal is to put the needs of the elderly first, ensuring their quality of care.

Since 2004, My Elder has been committed to providing peace of mind to its clients and their families. The brand began franchising in 2014 and has since opened several franchises. My Elder is headquartered in Jersey City, New Jersey. My Elder offers services including: 

  • eldercare monitoring

  • assisted living and nursing home placement

  • elder home care planning

  • hospital, and nursing home crisis intervention 

  • long-distance caregiving

  • long-term care planning

  • assisted living and nursing home eviction prevention

Why You May Want To Start a My Elder Franchise

New franchisees with My Elder don't need to have any expertise in the advocacy field. The ideal franchisee may be interested in elderly matters, enjoy dealing with people, and be good at operating in stressful situations.

My Elder provides franchisees with many hours of both classroom and on-the-job training. It also may offer ongoing support on multiple matters such as security and safety procedures, field operations, and proprietary software, among others. My Elder also offers marketing support on regional advertising, SEO, social media, co-op advertising, ad templates, and website development.

If awarded a My Elder franchise, a typical franchise agreement runs for ten years. Franchisees may be allowed to renew their agreement if they meet the My Elder franchise requirements.

What Might Make a My Elder Franchise a Good Choice?

Opening a My Elder franchise could offer a more predictable outcome than investing in a completely new brand that may struggle to thrive in an already crowded and competitive industry.

To be part of the My Elder team, you should make sure you're financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.

How To Open a My Elder Franchise

As you decide if opening a My Elder franchise is the right move for you, make sure you take a considerable amount of time to explore the opportunity. Research the brand and your local area to see if a My Elder franchise would do well in your community. While competition is healthy, too much of it may not allow for the most possible growth.

Before making any financial commitment or signing an agreement with My Elder, you must perform your due diligence and establish if this is the right opportunity for you. 

As part of your due diligence, you may want to speak to existing franchisees and ask the My Elder franchising team questions. It may also be a good idea to speak with an attorney or financial advisor to ensure that you have the necessary financial resources to own and operate a My Elder franchise.

Investment Details

Initial Franchise Fee
$59,500
Initial Investment
$72,250 - $118,600
Net Worth Requirement
$250,000 - $500,000
Cash Requirement
$150,000 - $250,000
Royalty Fee
8%
Ad Royalty Fee
2%
Technology Fee
N/A
Term of Agreement
10 years
Is Franchise Term Renewable?
Yes
Financing
Third Party
Veterans Incentive
5% off franchise fee

Available Territories

Franchising opportunities available in the following regions

United States

Training & Support Programs

Comprehensive training and ongoing support to help you succeed

Training

On the Job Training
40 hours
Classroom Training
40 hours

Ongoing Support

Newsletter
Grand Opening
Online Support
Security & Safety Procedures
Field Operations
Proprietary Software
Franchisee Intranet Platform

Marketing Support

Co-op Advertising
Ad Templates
Regional Advertising
Social Media
SEO
Website Development

Operations & Requirements

Key operational details and requirements for running this franchise

Is absentee ownership allowed?
Yes
Can this franchise be run from home/mobile unit?
Yes
Can this franchise be run part time?
No
# of employees required to run
2
Are exclusive territories available?
Yes

Ranking History

My Elder performance in the Franchise rankings over recent years

No data available at this time.

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022