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Maui Wowi Hawaiian Coffees & Smoothies

Hawaiian coffee and fruit smoothies
Investment
$34,900
Initial Franchise Fee
$30,000 - $50,000
Units
128
Growth Rate
-22%

Overview

Industry
Food
Founded
1982
Franchising Since
1997
Parent Company
MTY Franchising USA Inc.
Leadership
Eric Lefebvre, CEO
# of Employees at HQ
227

Units and Growth Chart

About Maui Wowi Hawaiian Coffees & Smoothies

Maui Wowi Hawaiian Coffees and Smoothies was founded in 1982 by the duo Jeff and Jill Summerhays. The Summerhays developed the Maui Wowi Hawaiian Coffees and Smoothies brand to provide a healthy alternative to fast food. With a thriving mobile business, the Summerhays soon partnered with long-time entrepreneur Michael Haith, and the team began franchising in 1997. 

With a menu packed full of tropical smoothies and Hawaiian coffees, there may truly be something on the menu for everyone. An ideal franchisee should fit the Maui Wowi Hawaiian Coffees and Smoothies brand culture of 'Ohana and be willing to follow a proven mobile business model.

Why You May Want to Start a Maui Wowi Hawaiian Coffees and Smoothies Franchise

With the flexibility of a mobile franchise, Maui Wowi Hawaiian Coffees and Smoothies can be anywhere customers are. Customers can always get their tropical fix from birthday parties, school fundraisers, weddings, or beach days. Customers can even purchase Maui Wowi Hawaiian Coffees and Smoothies coffee beans online to get their favorite blends sent right to their door. This diversification of product distributions may help to produce various revenue streams. 

Maui Wowi Hawaiian Coffees and Smoothies headquarters is located in Scottsdale, Arizona. There are no guaranteed protected territories, but franchisees can claim events and various venues. This type of protection comes with the support of the "Mainland" support team. Many Maui Wowi Hawaiian Coffees and Smoothies franchises are mobile units, which may allow for lower overhead costs than other franchises can offer.

What Might Make a Maui Wowi Hawaiian Coffees and Smoothies Franchise a Good Choice?

The "Mainland" support team may provide an initial week-long class and hands-on training in Scottsdale, Arizona. Here franchisees will learn how to make the Maui Wowi Hawaiian Coffees and Smoothies product offerings. You will also learn how to best market and advertise your brand.

As you decide if opening a Maui Wowi Hawaiian Coffees and Smoothies franchise is the right move for you, make sure you take time to explore the opportunity. Research the brand and your local area to see if a Maui Wowi Hawaiian Coffees and Smoothies franchise would do well in your community. While competition is healthy, too much of it may not allow for the most possible growth.

How To Open a Maui Wowi Hawaiian Coffees and Smoothies Franchise

To be part of the Maui Wowi Hawaiian Coffees and Smoothies team, you should make sure you're financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for the existence of ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements. 

Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. As part of your due diligence, you may want to speak to existing franchisees and ask the Maui Wowi Hawaiian Coffees and Smoothies franchising team questions. 

Investment Details

Initial Franchise Fee
$30,000 - $50,000
Initial Investment
$34,900 - $382,200
Net Worth Requirement
$100,000
Cash Requirement
$50,000
Royalty Fee
Varies
Ad Royalty Fee
Varies
Technology Fee
N/A
Term of Agreement
10 years
Is Franchise Term Renewable?
Yes
Financing
Third Party
Veterans Incentive
20% off franchise fee

Available Territories

Franchising opportunities available in the following regions

United States International

Training & Support Programs

Comprehensive training and ongoing support to help you succeed

Training

On the Job Training
8-24 hours
Classroom Training
32-40 hours

Ongoing Support

Newsletter
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Field Operations

Marketing Support

Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App

Operations & Requirements

Key operational details and requirements for running this franchise

Is absentee ownership allowed?
Yes
Can this franchise be run from home/mobile unit?
Yes
Can this franchise be run part time?
Yes
# of employees required to run
2-3
Are exclusive territories available?
No

Ranking History

Maui Wowi Hawaiian Coffees & Smoothies performance in the Franchise rankings over recent years

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022