Maaco logo

Maaco

Auto painting and collision repair
Investment
$196,000
Initial Franchise Fee
$45,000
Units
379
Growth Rate
-10%

Overview

Industry
Automotive
Founded
1972
Franchising Since
1972
Parent Company
Driven Brands
Leadership
Frank Petrane, President
# of Employees at HQ
11000

Units and Growth Chart

About Maaco

Maaco offers auto painting and collision repairs services. The company was founded in 1972 by Anthony A. Martino, a co-founder of AAMCO Transmissions. Driven Brands later acquired the company in 2008. Maaco offers relief from dents, dings, and chips to individual vehicles and vehicle fleet operators. 

Since it began, Maaco estimates that its franchisees have painted more than 16 million vehicles. Today, the franchisor has over 400 auto painting and collision repair shops in America and a handful in Canada.

Why You May Want to Start a Maaco Franchise

By opening a Maaco franchise, you can join a family of automotive painters with a dedication to the brand. Over the years, they have built a business model that maximizes their ability to help franchisees. The franchisor understands the importance of family and operates with family-oriented hours.

Maaco's proven operating systems may make opening a franchise an easier investment than you would think. The franchise is retail-oriented and doesn't necessarily require a background in the automotive industry. As you decide if opening a Maaco franchise is the best decision for you, make sure you take time to explore the opportunity. Research the brand and your local area to see if a Maaco franchise would do well in your community. While competition is healthy, too much of it may not allow for the most possible growth.

What Might Make a Maaco Franchise a Good Choice?

This automotive service company is a leader in the automotive paint and collision repair industry. Their core value of striving for excellence at competitive Maaco prices creates opportunities to gain repeat customers. 

To be part of the Maaco team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. You should also be prepared for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.

How Do You Start a Maaco Franchise?

Before deciding to open a Maaco franchise, you may want to consider speaking with an attorney or money manager to ensure that you have the financial stability necessary to open a franchise.

If Maaco seems to be the right fit for you, fill out a franchise inquiry form. Then, the brand may put you in touch with the franchisor's representative to review the franchise concept and qualifications.

If you qualify, a franchise director will be assigned to you. The director will provide you with a Franchise Disclosure Document. After reviewing and submitting the document, you will attend a discovery day at company headquarters in Charlotte, North Carolina and meet the executives. If both parties wish to enter into an agreement, you will then receive a franchise trade agreement from the brand.

Once you receive your license, an in-house real estate team will help you secure an optimal location for both you and the franchise. A designated project coordinator will provide you with training, inventory, and equipment. After this, you can open your Maaco franchise. 

Investment Details

Initial Franchise Fee
$45,000
Initial Investment
$196,000 - $3,994,000
Net Worth Requirement
$1,000,000
Cash Requirement
$420,000
Royalty Fee
8%
Ad Royalty Fee
$1.2K/wk.
Technology Fee
$599/wk.
Term of Agreement
15 years
Is Franchise Term Renewable?
Yes
Financing
Third Party
Veterans Incentive
Varies

Available Territories

Franchising opportunities available in the following regions

United States International

Continents

Canada

Training & Support Programs

Comprehensive training and ongoing support to help you succeed

Training

On the Job Training
40 hours
Classroom Training
127 hours

Ongoing Support

Purchasing Co-ops
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform

Marketing Support

Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
SEO
Website Development
Email Marketing

Operations & Requirements

Key operational details and requirements for running this franchise

Is absentee ownership allowed?
Yes
Can this franchise be run from home/mobile unit?
No
Can this franchise be run part time?
Yes
# of employees required to run
7-8
Are exclusive territories available?
Yes

Ranking History

Maaco performance in the Franchise rankings over recent years

Additional Rankings

Curious to know where Maaco ranked on other franchise lists? Find out below.

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022