Learning Express Toys & Gifts logo

Learning Express Toys & Gifts

Specialty toy and gift stores
Investment
$195,275
Initial Franchise Fee
$40,000
Units
88
Growth Rate
+2.3%

Overview

Industry
Children's Businesses
Founded
1987
Franchising Since
1990
Parent Company
Leadership
Lauren Derse, CEO
# of Employees at HQ
26

Units and Growth Chart

About Learning Express Toys & Gifts

From fun, innovative toys to their personalized gifts, Learning Express Toys & Gifts provides children with activities and events to entertain them for days. The company was founded in 1987 and has been selling its trademark toys, books, games, and children’s accessories for several decades. From the company's birth to its present, the Learning Express Toys & Gifts franchise has grown to have many franchised stores in states all over the U.S. 

The perfect franchisee of Learning Express Toys & Gifts store is persistent and hard-working. You should have the leadership skills to be a role model to your employees and be fully trained to support your team. 

Why You May Want to Start a Learning Express Toys & Gifts Franchise

Learning Express Toys & Gifts has a mission of commitment to the team, product, and the "Wow!" experience for a quality customer experience (otherwise known as TPW!). This mission is key to bringing in consistent sales. Strong store support also strengthens the brand, as well as the team of franchisees. 

The franchisor’s goal is to have the home office, vendors, and franchisees come together to form a global support community. To make this possible, Learning Express Toys & Gifts offers both clients and franchisees the help they need through phone calls, email, and text messaging. 

What Might Make Learning Express Toys & Gifts a Good Choice? 

There are several benefits offered to the customer through Learning Express Toys & Gifts, including product demonstrations, a birthday gift registry, free gift wrapping services, free personalization, and fundraising program projects at each of their stores. Each of these aspects offers you, as the franchisee, a broader spectrum of products to offer your clientele.

If you are wondering if opening a Learning Express Toys & Gifts franchise is for you, ask for a copy of the Franchise Disclosure Document. This document shares a wide variety of information that will assist you in making your decision regarding your opportunity with the company. Unfortunately, Learning Express Toys & Gifts does not offer in-house financing, but they are registered with the Small Business Administration. Through them, Learning Express Toys & Gifts might be able to help you secure a loan with third-party funding. These loans could help cover the franchise fee, equipment finance, startup costs, inventory finance, and payroll.

How Do You Open a Learning Express Toys & Gifts Franchise?

In order to own and operate a Learning Express Toys & Gifts franchise, you will want to be prepared with a substantial amount of liquid assets. You should be ready for an initial franchise fee, and you should expect extra costs in additional fees and working capital as well. 

While starting a franchise is definitely an investment, you can access pretty much everything from software and inventory to furniture and insurance. In addition, you'll have the chance to chat with their current franchisors as you move forward in the process, which can give you a great idea of the day-to-day operations. You can share your business plan with them as well for additional feedback. 

Before you know it, you will be bringing the joy of a Learning Express Toys & Gifts franchise into your community. 

Investment Details

Initial Franchise Fee
$40,000
Initial Investment
$195,275 - $378,251
Net Worth Requirement
$300,000
Cash Requirement
$125,000
Royalty Fee
5%
Ad Royalty Fee
0
Technology Fee
0
Term of Agreement
10 years
Is Franchise Term Renewable?
Yes
Financing
Third Party
Veterans Incentive
N/A

Available Territories

Franchising opportunities available in the following regions

United States

Training & Support Programs

Comprehensive training and ongoing support to help you succeed

Training

On the Job Training
228 hours
Classroom Training
28 hours

Ongoing Support

Purchasing Co-ops
Newsletter
Meetings & Conventions
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform

Marketing Support

Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App

Operations & Requirements

Key operational details and requirements for running this franchise

Is absentee ownership allowed?
No
Can this franchise be run from home/mobile unit?
No
Can this franchise be run part time?
No
# of employees required to run
8-12
Are exclusive territories available?
Yes

Ranking History

Learning Express Toys & Gifts performance in the Franchise rankings over recent years

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022