GrassRoots Turf logo

GrassRoots Turf

Lawn, tree, and shrub care; mosquito control
Investment
$136,300
Initial Franchise Fee
$49,500
Units
24
Growth Rate
+20.0%

Overview

Industry
Maintenance
Founded
2002
Franchising Since
2019
Parent Company
GrassRoots Tree and Turf Care Inc.
Leadership
Josh Wise, CEO
# of Employees at HQ
27
Follow

Units and Growth Chart

About GrassRoots Turf

GrassRoots Turf, founded in 2002, is a lawn care company located in the United States. They offer all-inclusive lawn care services that include fertilization, tree and shrub care, weed removal and control, pest control, and soil checkups. With more than ten units opened since they began franchising in 2019, GrassRoots Turf is committed to providing quality, affordable, and advanced lawn care solutions to all.

Why You May Want To Start a GrassRoots Turf Franchise

GrassRoots Turf believes it offers a wide range of excellent services, all geared toward giving people beautiful and well-cared-for lawns. They prioritize providing an outstanding experience and high-quality lawn services. A GrassRoots Turf franchise may be a fantastic opportunity to offer people in your community an excellent service by providing functional and beautiful lawns. The commitment to clean and manageable lawns makes GrassRoots Turf a customer-focused company. 

As a franchisee, you may be part of a company helping to build the community by elevating the outdoor spaces around them. GrassRoots Turf is a family-owned business that strives to offer its franchisees unparalleled support. You may get every advantage of owning your own business with an excellent community backing you. 

The perfect candidate for a GrassRoots Turf franchisee is someone with a solid drive to grow their location, an ability to follow a proven business model, and strong sales, customer service, and time management skills. You do not have to do the manual labor work if you do not wish to, but you need to be a hands-on franchisee overseeing the work done at all GrassRoots Turf jobs. 

What Might Make a GrassRoots Turf Franchise a Good Choice?

Owning a GrassRoots Turf franchise gives you a piece of the lawn care industry. GrassRoots Turf believe it has carved out a niche for themselves through their excellent services and customer care experience. This may give them a steady stream of clients and stable business.

Opening a GrassRoots Turf franchise may offer a more predictable outcome than investing in a completely new brand that could struggle to thrive in an already crowded and competitive industry.

How To Open a GrassRoots Turf Franchise

To be part of the GrassRoots Turf team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising fees and royalty fees. Franchisees will also need to meet the company’s set liquid capital requirements. 

Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. As part of your due diligence, you may want to speak to existing franchisees and ask the GrassRoots Turf franchising team questions. 

If you are awarded a GrassRoots Turf franchise, you will attend training to equip you with the knowledge and skill to run your franchise. GrassRoots Turf wants your franchise to grow and will provide you with ongoing training and support to help you. 

Investment Details

Initial Franchise Fee
$49,500
Initial Investment
$136,300 - $313,600
Net Worth Requirement
$50,000
Cash Requirement
$50,000
Royalty Fee
6%
Ad Royalty Fee
1%
Technology Fee
$300/mo.
Term of Agreement
10 years
Is Franchise Term Renewable?
Yes
Financing
Third Party
Veterans Incentive
$10,000 off franchise fee

Available Territories

Franchising opportunities available in the following regions

United States

States

Alabama Arkansas Arizona Colorado Connecticut District of Columbia Delaware Florida Georgia Iowa Idaho Kansas Kentucky Louisiana Massachusetts Maine Missouri Mississippi Montana North Carolina Nebraska New Hampshire New Jersey New Mexico Nevada Ohio Oklahoma Oregon Pennsylvania South Carolina Tennessee Texas Utah Vermont Wyoming

Training & Support Programs

Comprehensive training and ongoing support to help you succeed

Training

On the Job Training
40 hours
Classroom Training
40 hours

Ongoing Support

Purchasing Co-ops
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform

Marketing Support

Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App

Operations & Requirements

Key operational details and requirements for running this franchise

Is absentee ownership allowed?
Yes
Can this franchise be run from home/mobile unit?
No
Can this franchise be run part time?
Yes
# of employees required to run
1
Are exclusive territories available?
Yes

Ranking History

GrassRoots Turf performance in the Franchise rankings over recent years

No data available at this time.

Additional Rankings

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022