Eat The Frog Fitness logo

Eat The Frog Fitness

Fitness studios
Investment
$384,000
Initial Franchise Fee
$49,000
Units
28
Growth Rate
+460.0%

Overview

Industry
Health & Wellness
Founded
2015
Franchising Since
2016
Parent Company
ETF Franchising LLC
Leadership
Joe Culver, CEO
# of Employees at HQ
15

Units and Growth Chart

About Eat The Frog Fitness

Created from decades of science-based athletic training and fitness experts, Bryan Clay and Joe Culver opened Eat The Frog Fitness in 2015. Bryan Clay is an Olympic decathlon gold and silver medalist, earning the gold in 2008 during the Beijing Olympics. Joe Culver is an experienced entrepreneur and business executive with decades of experience.

Eat The Frog Fitness empathizes with procrastination and the difficulty of getting to the gym. Inspired by Mark Twain’s famous quote, “Eat a live frog first thing every morning, and nothing worse will happen to you for the rest of the day,” Clay and Culver sold their first franchise back in 2016. And now, with more than 20 locations, your Eat The Frog Fitness franchise could be next.

Why You May Want to Start an Eat The Frog Fitness Franchise

Eat The Frog Fitness is looking for franchisees passionate about health, helping others achieve goals previously thought impossible, and willing to tear down barriers to achieve success. The ideal Eat The Frog Fitness franchisee is resourceful, dedicated, and persistent. If this tenacious spirit of ingenuity sounds like you, opening a franchise using their proven business model could be easier than ever.

In addition to these qualities, an Eat The Frog Fitness franchisee understands marketing, sales, and team development. Building a community and overcoming the fear that stops you from trying something new is of the utmost importance.

What Might Make an Eat The Frog Fitness Franchise a Good Choice?

Opening an Eat The Frog Fitness franchise may have a more predictable outcome than investing in a completely new brand that may struggle to thrive in the already crowded and competitive fitness and health industry.

Eat The Frog Fitness is seeking to expand into new markets across North America. It may have considerable potential for growth. Achieving success could be attainable with the help of their collection of marketing materials, innovative technology, and comprehensive training guides.

How To Open an Eat The Frog Fitness Franchise

To be part of the Eat The Frog Fitness team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for the existence of ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company’s set net worth and liquid capital requirements. 

Eat The Frog Fitness has partnered with third-party financial lenders that may help you cover the costs of the franchise fee, startup, equipment, inventory, payroll, and accounts receivable if you qualify.

Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. Ensure that you take time to explore the opportunity. Research the brand and your local area to see if an Eat The Frog Fitness franchise would do well in your community. You may want to speak to existing franchisees and ask the Eat The Frog Fitness team any questions.

Investment Details

Initial Franchise Fee
$49,000
Initial Investment
$384,000 - $631,000
Net Worth Requirement
$500,000
Cash Requirement
$200,000
Royalty Fee
7%
Ad Royalty Fee
1%
Technology Fee
N/A
Term of Agreement
10 years
Is Franchise Term Renewable?
Yes
Financing
Third Party
Veterans Incentive
10% off franchise fee

Available Territories

Franchising opportunities available in the following regions

United States International

Continents

Canada

Training & Support Programs

Comprehensive training and ongoing support to help you succeed

Training

On the Job Training
68 hours
Classroom Training
20 hours

Ongoing Support

Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform

Marketing Support

Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App

Operations & Requirements

Key operational details and requirements for running this franchise

Is absentee ownership allowed?
No
Can this franchise be run from home/mobile unit?
No
Can this franchise be run part time?
No
# of employees required to run
6
Are exclusive territories available?
Yes

Ranking History

Eat The Frog Fitness performance in the Franchise rankings over recent years

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022