Alloy Personal Training logo

Alloy Personal Training

Small-group personal training
Investment
$298,650
Initial Franchise Fee
$60,000
Units
102
Growth Rate
+684.6%

Overview

Industry
Health & Wellness
Founded
1992
Franchising Since
2019
Parent Company
Alloy Personal Training LLC
Leadership
Rick Mayo, Founder/CEO
# of Employees at HQ
12

Units and Growth Chart

About Alloy Personal Training

Comprising a unique training system that targets consumers in their 40s and 50s, Alloy Personal Training strives to incorporate high-level athletic training with customized client programs that may improve an individual's health in whatever fitness stage they are in. 

Alloy Personal Training opened its first location in 1992. It began franchising in2019. Since then, it has opened several locations. 

Even though the fitness club is still new to franchising, Alloy Personal Training has excelled in the health and fitness business for over three decades.

Why May You Want to Start an Alloy Personal Training Franchise

Alloy Personal Training attempts to deliver accountability to those who want to make a pivotal change in their lives health-wise. At the same time, they strive to initiate better fitness experiences that boost loyalty to the brand. The fitness club is looking for franchisees with a business background and passion for fitness. They should also have strong marketing skills, a team leader, and an individual with good social skills.

Opening an Alloy Personal Training franchise may offer a more predictable outcome than investing in a completely new brand that could struggle to thrive in an already crowded and competitive industry.

What Might Make an Alloy Personal Training Franchise a Good Choice?

Through the adopted fitness program philosophy, "people who get personalized coaching get better results," Alloy Personal Training believes it established an operative fitness platform that delivered desired results to its clients.

To be part of the Alloy Personal Training team, you should make sure you're financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.

Alloy Personal Training may allow for absentee ownership, which could create a different route to ownership for certain franchisees.

How To Open an Alloy Personal Training Franchise

Before opening a fitness club, Alloy Personal Training will ensure that they offer you the needed guidance and support by providing initial and ongoing training. A franchisee will also have access to the Alloy Personal Training pre-approved suppliers and other technical support. 

Before making any financial commitment or signing an agreement with Alloy Personal Training, you must perform your due diligence and establish if this is the right opportunity for you. As part of your due diligence, you may want to speak to existing franchisees and ask the Alloy Personal Training franchising team questions.

As you decide if opening an Alloy Personal Training franchise is the right move for you, make sure you take time to explore the opportunity. Research the brand and your local area to see if the Alloy Personal Training franchise would do well in your community. While competition is healthy, too much of it may not allow for the most possible growth. 

A typical franchise agreement runs for ten years. Franchisees may be allowed to renew their agreement if they meet the Alloy Personal Training requirements.

Investment Details

Initial Franchise Fee
$60,000
Initial Investment
$298,650 - $541,120
Net Worth Requirement
$450,000
Cash Requirement
$175,000
Royalty Fee
7%
Ad Royalty Fee
2%
Technology Fee
$220/mo.
Term of Agreement
10 years
Is Franchise Term Renewable?
Yes
Financing
N/A
Veterans Incentive
$5,000 off first-unit franchise fee

Available Territories

Franchising opportunities available in the following regions

United States

Training & Support Programs

Comprehensive training and ongoing support to help you succeed

Training

On the Job Training
16 hours
Classroom Training
73 hours

Ongoing Support

Newsletter
Meetings & Conventions
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform

Marketing Support

Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App

Operations & Requirements

Key operational details and requirements for running this franchise

Is absentee ownership allowed?
Yes
Can this franchise be run from home/mobile unit?
No
Can this franchise be run part time?
No
# of employees required to run
1-3
Are exclusive territories available?
Yes

Ranking History

Alloy Personal Training performance in the Franchise rankings over recent years

Additional Rankings

Curious to know where Alloy Personal Training ranked on other franchise lists? Find out below.

Find Your Perfect Franchise Match

See which franchises fit your budget and have open territories near you.

Sign Up for Our Franchise Newsletter

Stay up to date on the latest news and trends affecting the franchise industry.

Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022