Business Ideas
How to Make Benign Neglect Work for You
Find a way to put a new spin on a familiar product.
Susan Solovic
THE Small Business Expert, Award-winning entrepreneur, New York Times bestseller, keynote speaker, media personality and attorney.
Susan Solovic is THE Small Business Expert. An award-winning entrepreneur and Internet pioneer, she founded one of the first video-based websites and grew it to a multi-million dollar enterprise. The company was recognized as the Best Investment Opportunity in the Silicon Valley in 2006 by a venture forum group. She is a sought-after keynote speaker, New York Times bestseller, media personality and popular blogger. Her experience provides her with a unique vantage point from which to inform and inspire entrepreneurs around the globe.
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If we look hard, we find all kinds of supposedly established legacy companies that would be vulnerable to competition from an eager and creative startup.
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It's time to expand paid leave and broader vacation policies. The reason may surprise you.
Online Presence
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Marketing
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Disney has scale, but the rollout of the latest Star Wars franchise has great lessons for small businesses.
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Despite so many societal changes, the founding principles of Disney's first park endure.
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YouTube Is a Lousy Place to Make Money
There are reasons for small businesses to spend resources on video, but revenue isn't one of them.
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When someone gives you kudos just for showing up, take it as an insult to your potential.
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Thought Leaders
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Tech
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App use by small businesses is set to double. The good news is they are easier than ever to develop.
Building a Business
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The economy runs on private-sector job growth. Why is that so hard to understand?
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Small Businesses Celebrating on a Tight Budget This Year.
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