Dr. Ruth Bolton is Professor of Marketing at the W.P. Carey School of Business at Arizona State University and the author of Service Excellence: Creating Customer Experiences that Build Relationships.
Want to write for Entrepreneur too?
Apply to join Entrepreneur Leadership network.
More From Ruth Bolton
More Authors You Might Like
Amanda Breen
Senior Features Writer
Brent LaBathe
General Manager, SMB
Cyrus Claffey
Founder of ButterflyMX
Ben Walker
CEO and Founder of Ditto Transcripts