Building a Business
She Invited Homeless Men to Run. That Instinct Fueled Her $100M Business.
Anne Mahlum's greatest strength was her ability to see potential where others did not.
Nir Eyal is a globally recognized authority on behavior change and human potential. He is the author of the international bestsellers Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. His third book, Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough, reveals how to identify and replace the hidden beliefs that define our limits.