Thought Leaders
Trying to Stand Out Fails Every Time — This Is What Attracts the Right Recognition
Discover how intentional leadership transforms customer experiences and earns industry respect.
Michelle Van Slyke
Senior Vice President of Marketing and Sales
Entrepreneur Leadership Network® Contributor
Michelle Van Slyke is the senior vice president of marketing and sales for The UPS Store, Inc., which comprises the nation's largest franchise system of retail shipping, postal, print and business service centers at nearly 5,500 locations across the U.S.
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More From Michelle Van Slyke
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Get Your Customers to Remember, Recommend and Revisit Your Brand by Investing in These 4 Marketing Trends
As consumer preferences evolve, small businesses can use these tips in the new year to evolve with them.
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Your Brand Needs to Be Easily Recognizable — Here’s Why
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Gen Z’s Work Mindset Is Different — 5 Lessons Your Business Can Learn From ‘Zoomers’
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5 Ways to Get Through an Extremely Busy Time at Work
To manage the highs and lows during busy moments of your small business, consider these five tips.
Marketing
4 Ways to ‘Go Big’ With Your Next Marketing Campaign
These four ideas will help your marketing strategy stay competitive and drive long-term results.
Human Resources
How To Keep an Entrepreneurial Spirit Alive in Your Small Business
These three tips will help you keep the spark for entrepreneurship that leads to long-term business success
Building a Business
3 Customer Service Trends to Follow this Year
With customer service as important as ever, these three trends can keep your customers happy and your business successful
Thought Leaders
From Chaos to Peace — 4 Keys to Leading in Chaos
Four strategies that can keep you happy and productive in today's challenging business environment.
Thought Leaders
3 Ways Gratitude Can Set You Up for Business Success
Gratitude can have tangible effects on your employees, customers and leadership skills.
Thought Leaders
How Leaders Can Create a Company Culture that Prioritizes Mental Health
Mental Health Month: Four strategies to foster positive workplace culture toward mental health
Online Presence
3 Ways to Authentically Brand Yourself as Customer Friendly
Three strategies to improve your customer experience and create a brand of CX excellence
Thought Leaders
3 Tips for Delivering Your Best Work When You Feel Burned Out
Tried and true strategies for avoiding total burnout while optimizing your overall output.
Building a Business
Embrace Your Purpose As a Path to Success
Why honing your mission vision is critical to meeting your business goals.
Thought Leaders
Asking Your Team ‘How Can I Help?’ Improves Business Performance in These 5 Ways
Why this simple question fuels a company culture committed to enhanced results.
Thought Leaders
5 Ways to Get Better at Asking for Help
Knowing when and how to ask for help produces better results
Thought Leaders
Every Entrepreneur Needs These 4 Qualities to Succeed
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Thought Leaders
How Gracious Leadership Can Boost Business Performance
Gratitude in the workplace has a direct correlation to business performance.
Entrepreneurs
The Secret to Your Next Breakthrough? Taking a Break.
A week away or a walk around the block could be the breath of fresh air your career needs.
Buying a Franchise
Want to Open a Business? Here Are 5 Reasons to Consider Franchising.
There's more than one way to become your own boss.
Marketing
Are You Looking to Make a Career Switch?
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Human Resources
Ways to Lead Agencies and Outside Firms Like They’re Part of Your Team
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Building a Business
The 3 Types of Communication You Need to Maintain Your Business
Start by communicating with yourself.
Business Branding
Refreshing Your Brand Doesn’t Mean Starting Over
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Building a Business
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Thought Leaders
Entrepreneurs: Resolve Not to Resolve This New Year
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Marketing
Close the Sale: Turning Small Business Browsers Into Buyers
Small Business Saturday will be the busiest day of the year for many independent businesses, with millions of shoppers expected to participate in the nationwide occasion on November 25. But that doesn't necessarily mean that they're all buying.
Thought Leaders
Going Up? 5 Steps to Your Perfect Elevator Pitch.
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Building a Business
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