Michelena Howl

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here's how to create an effective one.

Customer relationships shouldn't end after a sale. In fact, the best relationships never end.

The key to success depends on these dos and don'ts.

While shopping activity certainly ramps up during the "official" Black Friday/Cyber Monday kickoff, the companies that stand to benefit are those that prepare today.

Here's why reporting and analytics are at the top of marketers' wish lists today.

Here's how relationship marketing is critical to balancing ecommerce and brick-and-mortar shopping expectations.

Here are some tips to manage three of the biggest risks companies face when rebranding.

To weather a recession, focus on your most loyal customers.