Marketing
Most Businesses Overcomplicate Their Marketing Strategy. Here’s Why — and What to Do Instead.
Your marketing strategy is probably overcomplicated. Here's how to simplify it and actually see results.
Makena Finger Zannini is an entrepreneur, business strategist and trusted advisor for CEOs looking to scale efficiently. With a decade of experience in Wall Street, tech, and working with SMBs, she brings a sharp analytical mind and a practical, numbers-driven approach to business growth.
More From Makena Finger Zannini
Business Accounting
How to Understand and Extend Your Financial Runway — A Simple Guide for Small Business Owners
This quick guide helps you calculate your runway and what to do if it's shorter than you thought.
Business Accounting
How to Cut Costs in the Right Places and Do More With Less
In this time of stress for many small businesses, thoughtful cost-cutting can make your company leaner, more agile and scalable without sacrificing long-term growth.
Thought Leaders
Value-Based Pricing Has Gotten Popular — But It Doesn’t Always Work. Here’s How It Could Derail Your Business.
Value-based pricing can be effective, but there are significant downsides every founder needs to consider.
Building a Business
How to Know If Your Business Is Actually Ready for a Full-Time, In-House Hire
Here's what founders need to ask themselves before making an in-house hire.
Tech
How to Utilize AI in Your Business While Minimizing Environmental Harm
AI can significantly boost business efficiency and client experience, but its environmental impact, especially in energy and water use, is substantial.
Building a Business
How I Built a 7-Figure Business in Less Than 8 Months by Making This Simple But Powerful Shift
Free up your time and unlock real growth in your business through strategic outsourcing.
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