Building a Business
How to Generate Publicity on a Shoe-String Budget
Our PR expert Ivan Ristic offers up advice on how companies can use publicity to increase website traffic.
Ivan Ristic is President and co-founder of Diffusion, a communications agency with offices in New York and London.
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How to Separate the PR Pros from the Posers
With the world of media constantly changing, public relations expert Ivan Ristic gives us the lowdown of what makes a good PR person in today's landscape.
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