Adele Revella is CEO of Buyer Persona Institute and author of Buyer Personas: How to Gain Insight into Your Customer's Expectations, Align your Marketing Strategies, and Win More Business (Wiley).
Want to write for Entrepreneur too?
Apply to join Entrepreneur Leadership network.
More From Adele Revella
More Authors You Might Like
Jonathan Small
Founder, Strike Fire Productions
Sherin Shibu
News Reporter
Len Jessup
Managing Partner at Desert Forge Ventures
Nicholas Leighton
Best-selling author, speaker & business owner executive coach