Startups | Page 10

Marketing

3 Ways Founders Can Connect With Their Customers to Drive Sales

These strategies go beyond traditional sales techniques to foster deep, meaningful relationships that drive sales and help grow your online business through lasting loyalty and engagement.

By Thomas Strider

Building a Business

After Her Unexpected Layoff, This Founder’s Love of Fragrances and Self-Care Helped Her Cope. Now She’s Disrupting the Fragrance Industry.

By Mita Mallick

Business Funding

99% of Investor Pitches End in Failure. Here’s How to Make Sure You’re Part of the 1% That Succeed.

By Hilt Tatum IV

Tech

Conventional Business Models Weren’t Cutting It — See How Innovating With AI is Changing the Game for Startups

By Doug Villhard

Building a Business

This Is How Entrepreneurs Can Achieve Financial Fitness

Entrepreneurs aiming for financial fitness, akin to physical training, must focus on bootstrapping — a process of self-funding a business.

By Mohammad Farraj

Building a Business

How Can You Make Sure Your Business Will Survive Anything? Try These 3 Proven Strategies

No matter how uncertain the economy is, you can survive anything as long as you prepare. Here are a few strategies to consider.

By Mike Szczesny

Business Funding

6 Alternatives to Venture Capital You Need to Consider

Many first-time founders believe that venture capital is the only funding source for startups. In reality, many early-stage startups receive their initial funding from alternative sources. Here, we explore the pros, cons and risks of the six most common alternative funding sources for early-stage startups.

By Liam Gill

Building a Business

From 30 to 300 — 5 Ways to Keep Your Vision and Mission Intact as Your Team Grows

The keys to scaling your business successfully are culture, connection, and knowing everyone's name.

By Bidhan Baruah

Thought Leaders

Why Empathy-Driven Leadership is the Cornerstone of Every Successful Startup

Fostering empathy within your startup not only drives innovation, it also cultivates resilient, inclusive communities.

By Taha Elraaid

Building a Business

Overcome Startup Growth Challenges in 2024 By Utilizing This Valuable Resource

Although there is some hope that the venture capital market is slowly stabilizing, the upcoming year will still be competitive for most startups. Here's a solution that can help some to get ahead in the Hunger Games.

By Julius Černiauskas

Marketing

6 Innovative Marketing Strategies Designed for Startups

The first thing startups are concerned about is how to start generating profit. The route of that profit is revenue, which is a marketing factor. But without a large budget, how do you market, get revenue and make a profit? Here are six ideas that won't cost you a fortune to invest in.

By Nicholas Leighton

Building a Business

Three Buddies Wanted to Have a Better Time At an Outdoor Festival. Their Invention Turned Into a $43 Million Business.

Jesper Thomsen, co-founder and CEO of SOUNDBOKS, explains how his portable speaker company (literally) broke through the noise.

By Dan Bova

Business Accounting

The Difference Between Startup Success and Failure Comes Down to This One Thing

If you want to invest in a startup, look closely at the people behind the curtain. Their personality, skills and innovative prowess will drive a successful business.

By Hilt Tatum IV

Thought Leaders

Starting a Business Is Impossible Without One Thing — and It’s Not Cash

The importance of social capital, especially for startups, is more than just a cliche.

By Eduardo Carrera

Building a Business

Why Indonesia Is Becoming the Next Serious Player in Entrepreneurship

These four insights are providing a roadmap for success in Indonesia's diverse and challenging business environment.

By Vlad Ayukaev

Thought Leaders

There Is No Place for a Cult Mentality in Startups — Here’s How to Detect and Avoid This Type of Workplace

Many startups seem to foster a cult mentality, often towards the founders. Business cultures like this are frightening, unnecessary, unhealthy and counter-productive.

By Collin Williams

Building a Business

4 Launch Strategies for Startup Success and Longevity

With these strategies, startups can create a loyal customer base that supports their brand for decades.

By Jessica Wong

Business Accounting

5 Biggest Ways Startups Waste Money (and What to Do Instead)

As a startup, your biggest resources are time and money. Here's how to avoid wasting both so you can build a better business faster.

By Kenneth Burke

Business Ideas

3 Things Your Business Idea Must Have To Succeed — as Proven By Famous Harvard Business School Startups

There are different ways to come up with business ideas, but the successful ones share these factors.

By Catalina Daniels and James H. Sherman

Business Accounting

Want to Raise Money? Ignore These 3 Sources of Conventional Wisdom

Entrepreneurs often turn to the same sources of conventional wisdom to improve their odds in the fight for venture capital dollars. Entrepreneurs need to abandon the shackles of conventional wisdom and strive to create unique pitches.

By Liam Gill

Building a Business

The Legal Lowdown of Starting a New Business: A Startup Lawyer Explains

More than 5 million new U.S. businesses were started in the U.S. last year — and startup founders need to be wary of the legal obstacles that could derail their success.

By Mital Makadia