SaaS | Page 2

Marketing

Top B2B Marketing Strategies for SaaS Businesses

You can have the world's best software to offer, but without a killer marketing strategy, your investment in research and development is going to fall flat.

By Thomas Smale

Online Presence

How to Break Into the Creator Economy in a Digital Age

By Blake Hutchison

Tech

How SaaS Tech Is Bringing Legacy Industries Into the Digital Age

By Molly Matthews

Marketing

5 Branding Lessons for Great SaaS Leaders

By Zaheer Dodhia

Buying a Franchise

5 Sales and Marketing SaaS Solutions That Will Empower Franchise Owners

Despite the global pandemic, franchise revenue and growth projections remain strong.

By Max Pecherskyi

Marketing

Best Practices for SaaS Copywriting

A software as a service (SaaS) business is only as good as its copy. In order to convince customers to try your product, you have to present your offering in a compelling manner. This article explores best practices that business owners should follow to make their products shine brighter than the competition.

By Thomas Smale

Marketing

How SaaS Companies Can Boost User Engagement With Video Marketing

Increase traffic, engage your audience, build relationships, maximize ROI and enhance customer loyalty.

By Saurabh Kumar

Business Accounting

How to Transfer Assets in a SaaS Startup Acquisition

These types of purchases involve a lot of moving parts. Here's the easiest way to do it.

By Andrew Gazdecki

Marketing

4 Ways SaaS Companies Can Use Word-of-Mouth Marketing to Drive Growth

SaaS founders can get hyper-focused on paid channels like Google Ads and Facebook Ads, but personal recommendations are driving buying decisions in 2021.

By Mike K. Tatum

Thought Leaders

How This 30-Year Software Industry Veteran Scaled His Company to a Successful IPO

Nine leadership lessons with Medallia president and CEO Leslie Stretch.

By Jason Nazar

Marketing

How to Optimize Your Automated Marketing System to Boost Sales

As more marketing channels open, brands find reaching customers on all platforms increasingly difficult and costly unless they implement an effective automated marketing strategy.

By Ademola Alex Adekunbi

Business Funding

How Tech Platforms Are Helping People Give Away More of Their Money

Nonprofit and faith-based organizations have lost their traditional methods of community and donor engagement due to the global health crisis. Many groups are turning to digital giving platforms and other tech solutions to maintain and boost giving.

By Troy Pollock

Building a Business

Growth Hacking: What it is and How SaaS Businesses Can Use it to Optimize Growth

In this article, we'll discuss growth hacking tips for SaaS entrepreneurs, founders, growth leads or anyone else who is trying to grow a startup in a short amount of time or on a tight budget.

By Thomas Smale

Thought Leaders

The Essentials of Running a High-Performance Remote SaaS Team

Improving team performance can be a growth lever, and it's much more cost-effective than redesigning your website or spending money to get more traffic. These five key focus areas can help you manage a high-performance remote SaaS team.

By Natalie Luneva

Thought Leaders

Employee Retention: 4 Tips to Help Keep Your Top Talent

Got great talent? Here's how to keep it!

By Thomas Smale

Building a Business

How to Build Out a Solid Sales Team for your SaaS Business

Selecting the right salespeople for your company at such a critical moment in your business's growth cycle is a challenging, stressful and incredibly important undertaking. We've compiled some thoughts to help you in your efforts in building a strong sales team for your SaaS business.

By Thomas Smale