Licensing | Page 2

Business News

Nokia Says It May Re-Enter Mobile Phone Market Through Licensing

The company says it was looking for a partner who would take on the manufacturing, sales, marketing and customer support for the products.

By Reuters

Business Accounting

Should You License Your Product?

By Joe Worth

Business News

With Billions of App Downloads and YouTube Views, Talking Tom Spawned an Entertainment Empire

By Geoff Weiss

Building a Business

Inventing a Small Improvement to an Existing Idea Is All It Takes

By Stephen Key

Thought Leaders

The 5 Qualities You Need to Successfully License an Idea

If you want to live the life of an inventor, you had better develop yourself into an inventor.

By Stephen Key

Thought Leaders

How Tony Hawk Skated Past Rookie Business Mistakes on His Ride to Success

The legendary skateboarder describes his early entrepreneurial wipeouts and the hard lessons he learned from them.

By Kim Lachance Shandrow

Online Presence

5 High-Powered Animal Celebrities Who Earn More Than You Do

In the wake of swirling reports about Grumpy Cat's enormous earnings, we thought we'd check in on a few other animal celebrities who have managed to not just cultivate an Internet following, but cash in on it.

By Laura Entis

Building a Business

Playboy CEO: Nudity Could Completely Vanish From the Brand

How Scott Flanders is cleaning up an aging American empire by leaning on its legacy and pushing its digital potential.

By Kim Lachance Shandrow

Marketing

5 Tips for Creatives to Profitably License Their Work

Starving is no way to live, even for artists. Licensing creative work for the consumer market can put food on the table.

By Kedma Ough

Building a Business

4 Questions You Must Think Critically About Before Starting a Business

Don't fly blind and rapidly spend your hard-earned cash on an idea that may never work out.

By Stephen Key

Building a Business

The 10 Most Common Brand Licensing Mistakes

Licensing is a potentially lucrative path for product development and marketing but also a complex, often fraught, partnership.

By Pete Canalichio

Business Legal

Great-Grandchildren of ‘Aunt Jemima’ File $2 Billion Suit Against Quaker Oats

The heirs of Anna Short Harrington -- the second-ever woman to serve as the face of the Aunt Jemima breakfast brand -- are alleging 60 years of unpaid royalties in a brand new lawsuit.

By Geoff Weiss

Building a Business

To Build a Great Licensing Partnership, Discuss Expectations Early

A brand license works best when the licensors and licensees understand what to expect from each other. Misunderstandings are frustrating and costly.

By Pete Canalichio

Tech

Smoke and Mirrors: Why We Aren’t Seeing More Digital Zombies Like Michael Jackson

The King of Pop's digitized performance at the Billboard Music Awards gave the world a glimpse into a captivating technology that faces serious hurdles, inside and out.

By Kim Lachance Shandrow

Marketing

How Landing a Brand Licensing Deal Can Boost Manufacturers

A choice a brand licensing deal can quantum jump a manufacturer to the next level.

By Pete Canalichio

Thought Leaders

3 Pitfalls to Avoid in Licensing Agreements

Of course your lawyer has to review your licensing contract but make certain you know what the lawyer may not.

By Pete Canalichio

Building a Business

Brand Licensing Provides More Outlets for Profit and Exposure

By finding a partner, a company can strategically compete with competitors and expand to new products and locations.

By Pete Canalichio

Building a Business

The 3 Building Blocks Every Successful Product Shares

Use the 'Perfect Product Pyramid' to turn your ideas into success.

By Christopher Hawker

Building a Business

The Legal Side of Owning a Bar

Find out what type of paperwork you need to file and the laws you have to follow to keep your bar on the right side of the law.

By Entrepreneur Staff

Building a Business

Inventing Can Be Fun, and Profitable. Here’s How to Get Started.

Take your idea from a thought to product in five steps.

By Stephen Key

Building a Business

Oh Snap! Getty Images Makes Photos Free for Noncommerical Use

Unable to effectively stop people from using its images without paying licensing fees, the stock photo agency has decided to introduce a free embed feature.

By Laura Entis

Building a Business

Despite Long, Litigious Past, Samsung and Google Announce 10 Year Cross-Licensing Agreement

The agreement comes after years of patent disputes over smartphones and tablets.

By Benjamin Kabin

Business Ideas

Inventing Made Easy: Go Straight to the (Crowd)Source

These companies provide an avenue to bring your ideas to the marketplace with little cost to you.

By Christopher Hawker

Building a Business

Vimeo Wants to License and Fund Your Movie

Video-sharing website Vimeo has launched a $500,000 project to license and distribute crowdfunded films.

By Nina Zipkin

Building a Business

Why Licensing is the Best Way to Get Your Product on Store Shelves

Finding a company to manufacture and market your wares can be a shortcut into major retailers.

By Christopher Hawker

Building a Business

Spotify to Musicians: Don’t Hate On Us

The streaming music service is determined to convince artists, both big and small, that streaming can be a real money maker.

By Benjamin Kabin

Business Ideas

3 Things You Need to Know About Launching a Product Business

Coming up with a great product idea doesn't necessarily mean you need to launch a business around it. Here are three things you need to know before taking that leap.

By Christopher Hawker

Building a Business

What You Need to Know About Music Licensing for Your Business

Four need-to-know tips for businesses that play music.

By Lindsay LaVine