Events | Page 6

With mobile apps, online platforms, content management systems and a myriad of wireless communications taking over events, the millennial way of thinking is how producers should create these events.

Within five years, event technology is poised to radically transform every aspect of the event experience.

Here are some key tips to help you learn from the mistakes of others and make your event planning business a success.

Getting to know people isn't as easy as it used to be. But without the customer connection, there is no business.

Here's how to use festivals as a tool to turn millennials into customers for life.

Here's how to find the best vendors for your needs and negotiate with them to get the best prices.

Learn how to set prices that are high enough to keep your profitable but not high enough to scare away prospective customers.

When you're attending industry trade shows, you should formulate a plan for actions to take before, during and after the event.

Of all the events out there, SXSW is the best for judging whether it is worth attending for your business.

The tech giant sent out invitations reading 'Spring Forward' for a media event to be held on March 9, the day after Daylight Savings Time begins.

Sometimes the safest way to avoid a misstep is to remain silent.

Entrepreneurship is notoriously go-it-alone but it needn't be.

The bigger your network, the more access you'll have to funding, customers, partners, and perhaps most importantly -- advice.

More and more people say they feel that video will play an important role in different business functions in the immediate future.

Event marketing is costly but offers a unique opportunity to connect directly with the people who are your market.

The Facebook founder will be culling questions from users and answering via video this Thursday at 5 p.m. ET.

Some large brands are pioneering marketing strategies blending social media with traditional events. The synergy is powerful while the cost is remarkably manageable.

Our latest conference in the New York area highlights the challenges of modern branding.

Conferences are immensely valuable but to get the most out of your time, you have to be ready to soak it all in.

Building powerful business connections doesn't have to feel like a necessary evil. Take steps to achieve your goals while helping others without wasting your time.

Large companies sponsoring the splashiest events anticipate five-to-one returns. More modest affairs boast a three-to-one yield.