Hotel Indigo Batumi Old Town – Blending History and Contemporary Experience in the Heart of Batumi

Located in the heart of Batumi's Old Town, a historic building has been given a new lease of life and transformed into one of the city's key symbols of modern development. Since the late 19th century, that building has carried the living memory of multiple eras: from the city's industrial rise and banking heritage to its architectural transformations.

The building is not only an architectural heritage site, however: it stands as a metaphor for the city's history and the passage of time, where the past and the present today come together as a single, unified experience. Within this context, the historic space has taken on a new function as Hotel Indigo Batumi Old Town, a brand that blends a global-standard hospitality experience with an interpretation of local identity and the unique character of the neighborhood.

The main concept of the project was not only to revive the building, but also to activate its memory in an effort to make Batumi's authentic history an integral part of the modern guest experience.

The project's approach is based on the idea of preserving the building's unique characteristics as far as possible, while integrating new functions in a way that does not overshadow its history: allowing that history to continue and evolve.

It is this balance that creates added value for today's modern traveler, who increasingly seeks authentic, meaningful experiences rather than "just a stay."

In Batumi, a historic building that once preserved the city's memory has now become a living narrative: a space where Batumi's history is rewritten on a daily basis, and transformed into new experiences.