Salty Paws logo

Salty Paws

Dog ice cream shops and trucks
Investment
$72,250
Initial Franchise Fee
$35,000
Units
20
Growth Rate
+100.0%

Overview

Industry
Pets
Founded
2018
Franchising Since
2019
Parent Company
Salty Paws Franchise LLC/Salty Trucks LLC
Leadership
Suzanne Tretowicz, CEO
# of Employees at HQ
6

Units and Growth Chart

About Salty Paws

Salty Paws is a dog ice cream shop headquartered in Rehoboth Beach, Delaware. It prides itself on being “the first doggie ice cream shop in the country.” It was founded in 2018 by Suzanne Tretowicz and began franchising in 2019. 

Customers may enjoy taking their furry friends for a treat near the beach, allowing them to relax in a restaurant that caters to dogs and humans alike.

Since beginning to franchise, it has opened several franchises throughout the United States. Salty Paws is looking to expand its reach even further.

Why You May Want To Start a Salty Paws Franchise

Pets are a part of the family, a fact that Salty Paws knows very well. That is why the company strives to make it so humans and dogs can coexist in a Salty Paws location. This pet-friendly franchise goes the extra mile to do so, including fun ice cream flavors for dogs. 

A Salty Paws franchisee may not only be part of an incredible team, but they could also have the opportunity to create multiple streams of business with their Salty Paws location. A Salty Paws location may be able to add a grooming salon or a vet shop to their dog-friendly ice cream parlor. 

Opening a Salty Paws franchise may be a great business choice if you love pets. A franchisee should have a personable nature and love to interact with pet owners and their pets. You do not need to have any previous qualifications, but a good business sense will come in handy.

What Might Make a Salty Paws Franchise a Good Choice?

Opening a Salty Paws franchise may offer a more predictable outcome than investing in a completely new brand that could struggle to thrive in an already crowded and competitive industry.

To be part of the Salty Paws team, you should make sure you're financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements. 

How To Open a Salty Paws Franchise

As you decide if opening a Salty Paws franchise is the right move for you, make sure you take time to explore the opportunity. Research the brand and your local area to see if this franchise would do well in your community. While competition is healthy, too much of it may not allow for the most possible growth.

Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. As part of your due diligence, you may want to speak to existing franchisees and ask the Salty Paws franchising team questions.

If you are awarded a Salty Paws franchisee, you will attend a multi-day training program to teach you how to operate your franchise. Once your location is established, you will complete further training to prepare you for opening day.

Investment Details

Initial Franchise Fee
$35,000
Initial Investment
$72,250 - $255,570
Net Worth Requirement
$100,000
Cash Requirement
$35,000
Royalty Fee
6%
Ad Royalty Fee
2%
Technology Fee
0
Term of Agreement
10 years
Is Franchise Term Renewable?
Yes
Financing
N/A
Veterans Incentive
N/A

Available Territories

Franchising opportunities available in the following regions

United States

States

Alaska Alabama Arkansas Arizona Colorado Connecticut District of Columbia Delaware Florida Georgia Iowa Idaho Illinois Kansas Kentucky Louisiana Massachusetts Maryland Maine Michigan Missouri Mississippi Montana North Carolina New Hampshire New Jersey New Mexico Nevada New York Ohio Oklahoma Oregon Pennsylvania South Carolina Tennessee Texas Utah Virginia Vermont Wisconsin West Virginia Wyoming

Training & Support Programs

Comprehensive training and ongoing support to help you succeed

Training

On the Job Training
18-24 hours
Classroom Training
16-24 hours

Ongoing Support

Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection

Marketing Support

Co-op Advertising
Ad Templates
Regional Advertising
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App

Operations & Requirements

Key operational details and requirements for running this franchise

Is absentee ownership allowed?
Yes
Can this franchise be run from home/mobile unit?
Yes
Can this franchise be run part time?
Yes
# of employees required to run
2
Are exclusive territories available?
Yes

Ranking History

Salty Paws performance in the Franchise rankings over recent years

No data available at this time.

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022