Perkins American Food Co. logo

Perkins American Food Co.

Family-style restaurants
Investment
$1,313,890
Initial Franchise Fee
$40,000
Units
254
Growth Rate
-8%

Overview

Industry
Food
Founded
1958
Franchising Since
1958
Parent Company
Ascent Hospitality Management
Leadership
James O'Reilly, CEO
# of Employees at HQ
125

Units and Growth Chart

About Perkins American Food Co.

Perkins Restaurant & Bakery is a family restaurant that welcomes its guests with top-quality, freshly prepared American food. Perkins Restaurant & Bakery has been serving great American breakfasts and more since 1958, when a simple pancake house in Ohio evolved into today's popular chain.  

The breakfast menu is popular enough that the chain serves breakfasts all day. But sumptuous build-your-own breakfasts are just one part of the wide range of home-style, traditional plates offered. Always faithful to the rich tradition of American cooking, a Perkins Restaurant & Bakery offers steaks, burgers, soups, salads, and much more. In-store bakeries prepare a wide selection of fresh dessert choices to tempt the customer.

Why You May Want To Start a Perkins Restaurant & Bakery Franchise

At Perkins Restaurant & Bakery, the customer is the key to brand growth. The reason why the chain offers its menu all day is quite simply because that's what the customers want. When a customer walks through the door, they expect excellent quality and great service.

A franchisee will subscribe to the values that the company upholds and maintain the company's enviable reputation. A franchisee does not need experience in the restaurant trade. Indeed, no business experience is necessary, as there is a comprehensive training program. But franchisees need to be directly involved in setting up their new restaurant. However, once the business opens its doors, the franchisee can choose to have someone else run the day-to-day operations.

What Might Make a Perkins Restaurant & Bakery Franchise a Good Choice?

Perkins Restaurant & Bakery's philosophy can be summed up in one word: consistency. The first-time customer is expected to quickly be won over by the friendly service, the wide range of menu options, and the food quality. They may then become regulars and recommend the restaurant to their friends.

To be part of the Perkins Restaurant & Bakery team, you should make sure you're financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should be prepared for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements. Perkins Restaurant & Bakery may offer discounts to franchisees who have served in the American military.

Perkins Restaurant & Bakery has also partnered with third-party financial lenders that may help cover the costs of the franchise fee, startup, equipment, inventory, accounts receivable, and payroll.

How To Open a Perkins Restaurant & Bakery Franchise  

Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. As part of your due diligence, you may want to speak to existing franchisees and ask the Perkins Restaurant & Bakery franchising team questions.

As you decide if opening a Perkins Restaurant & Bakery franchise is the right move for you, make sure you take time to explore the opportunity. Research the brand and your local area to see if a Perkins Restaurant & Bakery franchise would do well in your community. While competition is healthy, too much of it may not allow for the most possible growth.

Investment Details

Initial Franchise Fee
$40,000
Initial Investment
$1,313,890 - $3,581,375
Net Worth Requirement
$1,000,000
Cash Requirement
$450,000
Royalty Fee
4%
Ad Royalty Fee
3%
Technology Fee
$850/yr.
Term of Agreement
20 years
Is Franchise Term Renewable?
Yes
Financing
Third Party
Veterans Incentive
25% off first-unit franchise fee

Available Territories

Franchising opportunities available in the following regions

United States

States

Alabama Arkansas Arizona California Colorado Connecticut District of Columbia Delaware Florida Georgia Iowa Idaho Illinois Indiana Kansas Kentucky Louisiana Massachusetts Maryland Maine Michigan Minnesota Missouri Mississippi Montana North Carolina North Dakota Nebraska New Hampshire New Jersey New Mexico Nevada New York Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Virginia Vermont Washington Wisconsin West Virginia Wyoming
International

Continents

Canada

Training & Support Programs

Comprehensive training and ongoing support to help you succeed

Training

On the Job Training
13-100 hours
Classroom Training
14-44 hours

Ongoing Support

Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform

Marketing Support

Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App

Operations & Requirements

Key operational details and requirements for running this franchise

Is absentee ownership allowed?
Yes
Can this franchise be run from home/mobile unit?
No
Can this franchise be run part time?
No
# of employees required to run
40-50
Are exclusive territories available?
Yes

Ranking History

Perkins American Food Co. performance in the Franchise rankings over recent years

Additional Rankings

Curious to know where Perkins American Food Co. ranked on other franchise lists? Find out below.

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022