Vineet Arya has over 20+ years of experience in communications, brand building and 360 degrees marketing. He has worked with some of the most-sought-after MNCs, including AMD, SanDisk , Tata Power Solar at senior marketing positions. During his career span of 2 decades he has managed entire marketing bouquet right from brand building and PR to ATL, BTL and Digital marketing.
The huge cost advantage that India offers over the US and other Western economies for comparable world-class services should in itself make outsourcing a winning proposition
This is how an entrepreneur can identify the negative stereotypes that exist in the industry and place his product as an alternative to the problem to penetrate a saturated market
By the end of 2019, one in every three humans on planet earth will be a Gen Z'er to coin a phrase, a whopping 472 million of them will be in just one nation: India
Every major brand whether it be De Beers with - A diamond is forever, Surf - Daag Acche Hai or Fortune Ghar Ka Khana uses emotions in its marketing campaign to connect with their audience
In today's world, the success of a person is measured through the riches he has accumulated over a period of time, the first step towards riches is an innate desire to succeed