PURE Electric Completes Second Funding Round with bFEARLESS Ventures and Brendan P. Keegan Amid Record Global Sales

Six-time CEO and serial investor doubles down on the micro-mobility pioneer founded by Adam Norris — father of McLaren F1 driver Lando Norris — as the company expands into new global markets

NEW YORK, NY. July 9, 2026—bFEARLESS Ventures and its founder, Brendan P. Keegan, have completed a second round of investment in PURE Electric, one of the world’s leading electric scooter and micro-mobility companies. Founded in 2018 by serial entrepreneur Adam Norris — father of McLaren Formula 1 driver Lando Norris — PURE Electric has established itself as a global leader in personal electric mobility, currently operating across eight countries with continued expansion into new markets including Japan, Switzerland, Germany, and the UAE.

The follow-on investment underscores Keegan’s conviction in the company’s trajectory and the broader micro-mobility revolution. The global electric scooter market is projected to exceed $42 billion in 2026 and is expected to grow at double-digit rates through the next decade, driven by urbanization, sustainability mandates, and shifting consumer preferences toward clean, efficient personal transport.

“When I made my first investment in PURE Electric, I saw a founder in Adam Norris who reminded me of myself — someone who doesn’t just build companies, he builds categories,” said Keegan. “What Adam and his team have accomplished since then — expanding into new countries, forging a landmark partnership with McLaren, and driving the business toward profitability — has only strengthened my conviction. This second investment isn’t a bet on micro-mobility. It’s a bet on a founder who will define it.”

Norris founded PURE Electric in 2018 with a mission to transform urban transportation through engineering innovation and world-class design. The company has since built a global footprint and secured strategic partnerships, including a product collaboration with McLaren that sold out within 90 minutes of launch. In March 2026, PURE Electric announced a strategic partnership with Euronics International at KOOP 2026 in Hanover, further accelerating the brand’s European retail expansion.

“I started PURE Electric to help bring about a personal transport revolution and have a positive impact on the world, benefiting society now and for generations to come,” said Adam Norris, CEO and Founder of PURE Electric. “Having an investor like Brendan, who shares that vision and brings the operational expertise of a six-time CEO and the global network of bFEARLESS Ventures, is invaluable as we scale to meet the demand we’re seeing worldwide.”

This investment represents the latest in a growing bFEARLESS Ventures portfolio spanning motorsport, electric mobility, technology, and lifestyle ventures, including McLaren United AS, United Autosports, Andretti Racing, Merchants Fleet, Sky Meadow Country Club, ExpressIT Delivery, Central Park Tower, 111 West 56th Street, and bFEARLESS Exotics.

Organizations and investors interested in bFEARLESS Ventures’ capital and board advisory work can learn more at brendanpkeegan.com.