The classic sales funnel is outdated for Gen Z, as their shopping journey is now non-linear. It involves platforms like TikTok, Instagram and YouTube, focusing on viral videos, user-generated content and influencer recommendations rather than traditional ads.
Tired of wasting money on ads that don't convert? Join us on July 9th for an actionable session you can use to finally break through your paid marketing plateau.
After overcoming a traumatic childhood and early career uncertainty, Angie Nwandu built The Shade Room into one of Instagram's most influential media platforms by listening to her audience, betting on herself and never backing down from the hustle.
By creating engaging video content, you can showcase the human side of your brand, share your expertise and provide stellar customer service in a way that written content simply can't replicate.
As Bluesky matures, brands that get in early and cultivate a robust strategy for engagement and trust stand to gain a competitive advantage in an environment unhampered by traditional social media constraints.
GLORY is betting on creators to grow kickboxing in the U.S., launching an exclusive-to-attend, free-to-stream fight series tailored for digital-first audiences.