Business Branding | Page 8

Soccer superstar David Beckham and serial entrepreneur Shaun Neff teamed up to launch BEEUP, a new fruit snack powered by honey.

What if the secret to skyrocketing your sales and customer loyalty is already in your data?

The Next Chapter is a premier 1v1 league turning streetball culture into a marketable, competitive sport. With unique players and pay-per-view events, the league aims to become a billion-dollar basketball business.

5 steps to make your online presence work for you — not against you.

You're already marketing yourself. Whether it's intentional or not, you're telling the world who you are.

Mike Adair, founder and CEO of Red's All Natural, quit finance to give entrepreneurship a shot.

A founder's take on starting with your "why" — and sticking to it.

Fast, scalable AI-powered marketing can boost efficiency, but when brands sacrifice empathy for speed, they lose trust. Here's how to drive loyalty in the age of automation.

Mark Reser, CEO of Reser's Fine Foods, reveals how the family business that began in 1950 continues to innovate for growth and success.

Jamie Mitri realized it doesn't matter how brilliant your product is if customers won't take the time to learn about it.

After Amber Starling moved to Manhattan, Kansas, a frustrating job search led to a life-changing business opportunity.

Subscribe to Entrepreneur+ for just $1! Get access to all member benefits, including our next Subscriber-Only Event with Joe Burke, Founder of Ollyball.

Today's young workers want more than better wages — they want a voice in shaping the future. Here's how unions can evolve their brand to meet the moment.

Audrey McLoghlin, founder and CEO of Frank & Eileen, was no stranger to entrepreneurship when she launched her fashion brand.

As Bluesky matures, brands that get in early and cultivate a robust strategy for engagement and trust stand to gain a competitive advantage in an environment unhampered by traditional social media constraints.

The rules of influence have shifted from what you know to who you know to who knows you. Today, we're in the trust economy, where what matters most is who believes you.

Think of publicity, marketing and branding as the three legs of a tripod. They all work together to hold up your business's success — here's how.

Here's how to turn market fog into a roadmap your team can actually follow.

Steve Magami, co-founder with Thomas Snyder of Fruitist, was tired of playing "berry roulette."

It's easy to fall in love with the cool name you chose for your new business, but be careful. The name may not be yours to use.

Chef Frank Neri discusses how a trip to Tijuana changed his view on flavor, a WhatsApp group kept him in the game, and doing one thing well became his recipe for success.

Rebranding meant shedding outdated perceptions and boldly embracing a modern identity. The key: balance innovation with trust and communicate the "why" clearly.

GLORY is betting on creators to grow kickboxing in the U.S., launching an exclusive-to-attend, free-to-stream fight series tailored for digital-first audiences.

If you've been wondering how to approach influencer marketing, this guide breaks it all down.

Want your next press release to make noise? A step-by-step guide to writing and distributing press releases that actually generate visibility, engagement and relevant media coverage.

Steve and Brittany Yeng were discouraged from pursuing their unique idea, but they didn't listen to the naysayers.