Small Business PR | Page 3

Despite the proliferation of social-media sites, nothing can give you more exposure than a newsletter.

How you can entice your customers to click through while encouraging them to share information for a greater return on your advertising investment.

Providing testimonials on a website of a company with whom you've done business has several benefits.

Whether you want prospective clients to engage with your business, it's important to recognize the types of online behavior that discourage potential client involvement.

Crafting the perfect headline can feel like a complete mystery, even for experienced media darlings. Here are some important tips.

Ready to take your website to the next level? Adding these four content strategies to your marketing plan offers a wealth of benefits.

You can go all-out generic with your blog strategy, or you can go all out niche market.

In a technology-driven world, content is everything and every business is a publisher-and customers are the sales force.

Here are tips on strategy and execution that any small business can follow to achieve PR success.

Despite the mind-boggling pervasiveness of social media today, certain myths persist about its relevance -- especially for small operations.

When it comes to the holiday season, features in gift guides could make you a tidy fortune for your business.

'Dripping' is easy to set up with various platforms and makes your sales teams job easier. Here are some suggestions.

If you've been struggling with this issue, you aren't alone. Here are some sources you can tap into to find blog content.

Here's what you need to know to make the best of attending industry events.

Content marketing is unlimited, but content itself—well, there's only so much to go around.

Most websites are only optimized for the country that the business is physically in. To expand, owners will need to think about international search.