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AI Is Completely Rewriting the Franchise Sales Playbook
Franchise prospects now show up armed with data. Here's why that matters.
Jonathan Small is a bestselling author, journalist, producer, and podcast host. For 25 years, he has worked as a sought-after storyteller for top media companies such as The New York Times, Hearst, Entrepreneur, and Condé Nast. He has held executive roles at Glamour, Fitness, and Entrepreneur and regularly contributes to The New York Times, TV Guide, Cosmo, Details, Maxim, and Good Housekeeping. His Small Talk substack focuses on generational differences.