Marketing
An Insider’s Guide to Keeping Your Video Budget in the Black
Consumers are eating up the videos out there. That's why the investment is worth it. Just be sure to keep your budget in check.
Hope Horner is a serial entrepreneur who built Lemonlight from her bedroom. She's been named Inc.'s Top Female Founder (twice), landed on the Inc. 5000 list (seven times), and won 30+ awards. She writes about entrepreneurship with clarity, candor, and bite.
More From Hope Horner
Marketing
Tell Me a Story: 4 Ways That Video Can Create Brand Fanatics — Maybe Even Your Brand Fanatics
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Thought Leaders
What If, One Day, You Honestly Portrayed the ‘Dark’ Side of Building Your Company?
Supermodels are posting images of themselves sans makeup; they're displaying their stretch marks. Maybe you should do the same when hard times hit your company.
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Why Every Startup Needs a Team Video (and How to Create a Great One)
A team video can drive culture, branding and revenue by showcasing your team to both employees and customers.
Entrepreneurs
Do You Ever Feel More Like a Human ‘Doing’ Than a Human ‘Being’?
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Human Resources
How Many ‘Hats’ Have You Tried on at Your Company?
Here are three ways to ensure that you know what your different departments are doing, and the challenges these employees face.
Thought Leaders
Strengthen Your Team by Getting on Your Employees’ Level
Work isn't a vacation or a playground. So, de-emphasize the perks. Perks can attract employees, but they won't keep them around.
Building a Business
3 Tips for Starting a Company in an Unfamiliar Industry
Launching a company within an industry you know nothing about? (Like Elon Musk did). No, you're not crazy.
Marketing
3 Ways to Optimize Your Video Advertising Strategy on Facebook
To make your video a memorable experience for users, keep it short and sweet, and -- please -- make sure your witty captions are legible.
Marketing
4 Keys to Creating the Video Ad Your Business Needs
Distributing a message is easier via video than with other media, including your website. The catch is, that video has to be good.
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